Whatever happened to BHAG – or just ambition?

I see a tendency in especially the IT industry (which count more companies by the day as companies realise they are actually IT companies) to come up with great visions with big value propositions. When it comes to make actual strategy, they are more modest. And when it comes to implementation and execution goals, the vision is nowhere to be found.

A goal is only a goal if it is specific, timely and measurable (add your other attributes here which you find important). Thus, a vision cannot be a BHAG, the BHAG is in the strategy and the implementation and execution goals.

Transformations that are supposed to be state-of-the-art becomes yesterday’s standard – often because of complexity organisations cannot agree to solve and advanced tools cannot support and integrate.

I am really missing the BHAGs to transform organisations to become digital – not just talking about it.



About sorenhelsted

Double-deep Technologist and Business professional, and climate conscious environmentalist. I transform your business to become digital and more clean.
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